Search Engine Marketing

There is no point attaining top 10 search engine positions if the conversion of visitors does not transpire into the strong enquiries/sales you expect.

By using our the search engine marketing system you are provided with a highly detailed website reporting system. This analyses all your visitor data and metrics, we then provide you with specific advice on how to improve the areas of your site that are not working well for you. This is an ongoing cycle, as after the changes are implemented your site will be fully analysed again and other ineffective areas will be targeted for improvements.

The first and obvious metric is, "what percentage of visitors are leaving from your homepage without ever clicking deeper into your site?" Most people are amazed at the small changes that can often be made that drastically decrease this loss.

Often simple things like the layout of the page, colour scheme and size of text can increase your visitor retention rate by 25% or more - these are basic changes that can be made in less than an hour but the benefits are reaped everyday onwards.

The first part of the SEM service is to fully define your conversion goals. Then your persuasion paths and visitor funnel processes leading to those goals can be designed and implemented specifically for your website.

A conversion goal consists of mini-conversions and a macro-conversion. A mini-conversion is when a website visitor becomes interested in a trail and follows it to find out more, ie, clicking from page to page. Each time your website visitor performs a mini-conversion they are a step closer to performing the macro-conversion of purchasing your products/services or contacting you.

Persuasion paths and funnel processes are the trails that you entice your website visitors to follow. It's a perfectly natural process to follow up on what is of interest and could be of use to you. Properly laid out persuasion paths lead through mini-conversions to a macro-conversion. Persuasion paths and funnel processes include strong 'calls to action' and incentives to create website penetration by your visitors.

These are the issues involved in facilitating this process:

• How many of your website visitors leave your website without purchasing or contacting you?
• How are visitor funnel processes set up specifically for your site?
• When and where has a visitor abandoned a visitor funnel process on your site?
• Which pages on your site are commonly visited just before a conversion/sale during the same visit?
• What are the common navigational paths through the site that result in your visitor conversions?
• For every page on your site how did visitors get there and where did they go next?
• The importance of every page on your site to your business
• The percentage of time each page on your site is an exit page for visitors
• How many visitors stay and how many leave after viewing their first page on your site?
• When my site is changed how does this effect conversion rates?
• How long do users spend on each page of your site?
• How many users leave your site after viewing any particular page?
• The popularity of every page on your site

SEM Service Details

After running the data and metrics system for your website initially for 14 days, based upon the analysis of the results, either a 25 page or 50 page Analytics report (dependent upon promotional option chosen) is compiled by your SEM account manager. The 25 page report includes a minimum of 3,000 words from our copywriting team. The 50 page report includes a minimum of 6,000 words. A further five reports of similar detail and depth are provided to our clients over either a six month or one year period (depending upon the promotional level required).

This hands-on approach, combined with detailed reports, provides our clients with all the information necessary to modify their website inline with SEM practices in order to increase customer conversion rates and thereby increase ROI.

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From within UK: 0845 057 3371 Local call rate, 24 hours 7 days live operator service
International: +44 845 057 3371
USA And Canada: Toll Free 1 877 413 1158

 

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