Search Engine Optimisation - Methods

We freely admit that enhancing the natural-listing positions of your website within the major search engines (Google, Yahoo, MSN) can be achieved using a number of different methods. However, we also firmly believe that the methods used must be approved by these 'big three' search engines - Google, Yahoo and MSN.

This is in order both to be ethical and avoid the risk of later having the website banned from the search engines altogether. We're sure you'll agree this highly important, it's highly important to us too, not least because of the top 10 Placements Money-Back Plus SEO Guarantee that all our SEO clients benefit from.

The method we use is really a combination of two methods.

The first is concerned with advising on the optimisation of your site, this means making sure there is enough content throughout the site, both in the source code (can't be seen by the naked eye, but the search engines 'read' it and match it to the requested search phrase) and the text body. All of the links, pages, file names, graphic names and much more, can be fine tuned to perfectly fit the search engines' algorithms; the numeric value the search engines allow your site to have before you 'go over the top' with too much, therefore 'spamming' the search engines.

The second major plus point, in the search engines eyes, is to have other websites link to yours - incoming links. This tells the search engines that you are popular and that your site should be a good experience for the end user; this is massively important in website strategy - each link to your site is understood by the search engines as a "vote" for your site. For website owners two problems generally arise here; that the sheer volume of link requests you have to send out to other sites is massive and, to a lesser extent, checking that the links are set up in the correct way (but just as important as attracting large numbers of links in the first place - ie, quantity and quality).

All our clients are allocated their own link campaign operative who will seek out suitable websites and email them requesting they link to your site - your link campaign operative will undertake this work each and every month for the entire length of your promotion.

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